Social media has transformed us into a globally connected society with instant access to information, but its speed and reach has simultaneously created fertile ground for spreading false information at an alarming rate.
During the pandemic, conspiracy theories and misinformation spread rapidly. Social media platforms responded with unprecedented moderation, warning labels, fact-checkers, and content removal policies. These measures slowed the spread of dangerous disinformation and helped verify the accuracy of the content that was shared.
Now that era has ended. In January, Meta announced it was ditching independent fact-checkers and replaced them with a user-based system called “community notes,” where users themselves verify content accuracy. Meta stated this would remove “political bias” and return to “free expression.”
Curiosity to conspiracy
The problem with user-based fact-checking lies in how social media actually works. Algorithms show us more of what we engage with, creating feedback loops that can transform someone’s reasonable curiosity into conspiracy obsession. When you combine algorithmic amplification with a lack of moderation, you create perfect conditions for extremism to flourish.
A balancing act
Social media companies face a delicate balancing act: they need to first and foremost address harmful misinformation whilst avoiding the role of gatekeeper. Many people feel uncomfortable with the idea of big tech companies deciding what constitutes truth for its billions of users.
The real danger however lies in sophisticated threat actors who use social media to spread disinformation and manipulate public opinion. Examples that these actors use include the creation of fake accounts, coordinate inauthentic engagement, and spread content designed to increase public tensions. They have a significant advantage with an ecosystem that relies on community self-policing.
What is the impact on users?
Social media fact-checking aims to create smarter, safer online conversations which create a more informed digital environment based on accurate information. Fact-checking labels and educational campaigns encourage users to think more critically; to evaluate content they consume and create a more literate online community.