Any examination of history shows that people can be brought to believe almost anything.

So, Germans voted away the right to vote and put all power in the hands of a scruffy, diminutive, dark-haired, brown-eyed Austrian, who proclaimed the era of the neat, tall, blond, blue-eyed Aryan superman.

Fifty million people died in the aftermath of this group delusion.

There is no safety in numbers when it comes to belief, and joining the crowd often leads to catastrophe.

 

This post is an excerpt from Jon’s new book, Opening Minds – A Primer on Undue Influence, scheduled for release in the fall of 2019