Home 9 About Exploitative Techniques 9 Cognitive Dissonance at Work

Knowing how cognitive dissonance works is the key to understanding why the human brain is so really bad at responding to ideas that conflict with a person’s core beliefs, regardless of how nonsensical they may be.

One educator describes cognitive dissonance as, “The brain attacking information that conflicts with its beliefs, just like the immune system fights off viruses.”

Why is the brain so closed minded? What must one do to recognize cognitive dissonance in action if they want to increase their tolerance and promote real conversions across different ideologies?

If you are interested in finding answers to those questions, we invite you to listen and watch the following 5-minute primer on cognitive dissonance and free speech at:  https://www.youtube.com/watch?v=FafR7zC0ex4&feature=youtu.be