Robert B. Cialdini

Robert B. Cialdini, Ph.D.

Advisory Board Member

Robert B. Cialdini is Regents’ Emeritus Professor of Psychology and Marketing at Arizona State University. He has been elected president of the Society of Personality and Social Psychology. He is the recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, the Donald T. Campbell Award for Distinguished Contributions to Social Psychology, the (inaugural) Peitho Award for Distinguished Contributions to the Science of Social Influence, The Lifetime Contributions Award of the Western Psychological Association, and the Distinguished Scientist Award of the Society of Experimental Social Psychology.

Professor Cialdini’s book Influence, which was the result of a three-year program of study into the reasons that people comply with requests in everyday settings, has sold over three million copies while appearing in numerous editions and 32 languages. Dr. Cialdini attributes his interest in social influences to the fact that he was raised in an entirely Italian family, in a predominantly Polish neighborhood, in a historically German city (Milwaukee), in an otherwise rural state.

Dr. Cialdini received his Ph.D from the University of North Carolina and postdoctoral training from Columbia University. He has held Visiting Scholar appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

Dr. Cialdini is President and CEO of INFLUENCE AT WORK; focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program.

Dr. Cialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.

Media coverage of Dr. Cialdini and his research include:

  • Dateline NBC
  • CNBC
  • CNN
  • ABC
  • Washington Post
  • On Wall Street
  • Forbes Magazine
  • Business Week
  • Chicago Tribune
  • USA Today
  • London Times
  • Scientific American
  • Los Angeles Times
  • Psychology Today
  • Selling Power
  • BBC
  • Sales and Marketing Magazine
  • Leader to Leader Magazine
  • The Atlantic Journal
  • The Denver Post
  • The New York Times
  • Harvard Business Review
  • Fortune Magazine