It takes time to make up our minds, and manipulators know this.

In the UK, there is a 14-day ‘cooling off’ period after we sign a sales contract online, on the doorstep or over the phone.

Manipulators want to force us over the finish line before we’ve had time to consider the details. As Tom Waits says, ‘The large print giveth and the small print taketh away.’

The truth is that if you don’t sign up and ‘Buy Now!’, the price will probably not be any higher tomorrow, because any organization that noisily offers discounts will offer another one next week, and another the next.

Any offer that sounds too good to be true is almost certainly exactly that: to good to be true. This doesn’t just apply to the Dutch lottery, Ukrainian virgin prostitutes or Nigerian fund shifters: it applies to totalist cults, human traffickers and abusive partners. To grab our attention – and our loyalty – they will promise whatever we want: at least in the large print.

If someone tries to rush you – except in a genuine emergency – they are trying to bypass your reasoning for their own profit or benefit. In that circumstance, collect every scrap of literature, go home, and talk to someone you trust. The Internet is a remarkable resource, too. Very occasionally, you might be onto something good, but usually it will turn out to be a scam.

So: take your time!


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